WOMMY Awards 2012
GOLD - Introduction Category
Anarchy:The Graphic Novel
I am an Executive Creative Director, an adman to be uncomplicated, and proudly so. For nearly two decades, I have been crafting ideas, fine-tuning strategy and sculpting the public image of the world’s leading brands. I have lived in dynamic cities globally, and worked in complex multinational, multicultural environments representing the world’s leading brands. We experience the world through story, here is mine.
About Me
- Pierre Odendaal
- Johannesburg, Gauteng, South Africa
- Chief Creative Officer @ McCann, Johannesburg 2012
Midas Awards - 2011 World's Best Financial Marketing & Advertising Awards - 2 x SILVER, 2 x Certificate
Silver Midas - BEST USE OF MEDIUM
Design Indaba 72 Hours of Creativity
Silver Midas - PRODUCT & SERVICES | DIGITAL + INTERACTIVE
Design Indaba 72 Hours of Creativity
Midas Certificate - MIXED MEDIA CAMPAIGNS
Design Indaba 72 Hours of Creativity
Midas Certificate - MIXED MEDIA CAMPAIGNS
Absa Cape Epic
1: AXE Anarchy The Graphic Novel
As part of a new campaign to introduce its first women's fragrance, Anarchy, Axe is introducing a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics and digital agency Razorfish. A teaser video broke on YouTube last week and the full version, revealing the strategy, is shown here. The graphic novel launched on YouTube. Fans will be able to add their own suggestions to the storyline and plot, with new 'episodes' uploaded every few days. The story will be written by Aspen Comics' Scott Lobdell, who was behind many famous X-Men stories in the nineties.
AXE ANARCHY "THE STORY SO FAR..."
AXE ANARCHY "YouTube Channel"
You can open the site here.
AXE ANARCHY "The Comic"
You can download the comic here.
AXE ANARCHY Twitter
AXE ANARCHY "Online Teaser Video"
AXE ANARCHY "TV Advert"
02: IBM FIGHT CARBON + ENERGY & EFFICIENCY
Webby Awards 2010
Finalist - Rich Media Advertising: Business-to-Business
London International Awards 2009
Finalist Television/Cinema/Digital/Web/Mobile - Campaign
IBM “FIGHT CARBON” + “ENERGY & EFFICIENCY” CAMPAIGN OVERVIEW FILM
IBM “FIGHT CARBON” PRINT STRIPS
IBM “FIGHT CARBON” MULTI-FORMAT BANNERS
IBM “FIGHT CARBON” MICROSITE
View the site
IBM “ENERGY & EFFICIENCY” MULTI-TASK SERVER FILM
IBM “ENERGY & EFFICIENCY” PRINT
IBM “ENERGY & EFFICIENCY” RICH MEDIA BANNERS
IBM “ENERGY & EFFICIENCY” MICROSITE
IBM "ENERGY & EFFICIENCY" POPSICLE FILM
Finalist - Rich Media Advertising: Business-to-Business
London International Awards 2009
Finalist Television/Cinema/Digital/Web/Mobile - Campaign
IBM “FIGHT CARBON” + “ENERGY & EFFICIENCY” CAMPAIGN OVERVIEW FILM
IBM “FIGHT CARBON” PRINT STRIPS
IBM “FIGHT CARBON” MULTI-FORMAT BANNERS
IBM “FIGHT CARBON” MICROSITE
View the site
IBM “ENERGY & EFFICIENCY” MULTI-TASK SERVER FILM
IBM “ENERGY & EFFICIENCY” PRINT
IBM “ENERGY & EFFICIENCY” RICH MEDIA BANNERS
IBM “ENERGY & EFFICIENCY” MICROSITE
IBM "ENERGY & EFFICIENCY" POPSICLE FILM
03: PPC CEMENT
Loerie Awards 2011
Finalist Special Visual Effects
PPC CEMENT “OUR STRENGTH. YOUR VISION” TVC 60”
PPC CEMENT “OUR STRENGTH. YOUR VISION” PRINT
PPC CEMENT “OUR STRENGTH. YOUR VISION” PRINT
PPC CEMENT “OUR STRENGTH. YOUR VISION” OUTDOOR
Radio
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 1. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 2. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 3. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 4. 30" by Pierre Odendaal
Finalist Special Visual Effects
PPC CEMENT “OUR STRENGTH. YOUR VISION” TVC 60”
PPC CEMENT “OUR STRENGTH. YOUR VISION” PRINT
PPC CEMENT “OUR STRENGTH. YOUR VISION” PRINT
PPC CEMENT “OUR STRENGTH. YOUR VISION” OUTDOOR
Radio
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 1. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 2. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 3. 30" by Pierre Odendaal
PPC CEMENT "OUR STRENGTH. YOUR VISION" RADIO 4. 30" by Pierre Odendaal
04: ABSA CAPE EPIC
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TVC 30”
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TVC 30”
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” OUTDOOR
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” DESIGN INDABA 2011 SOUND INSTALLATION
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TACTICAL PRINT - STAGE ONE MAP
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TACTICAL PRINT SERIES
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” CAMPAIGN OVERVIEW FILM
Radio
Absa Cape Epic "Together We Shall Overcome" Beatrice Radio 45" by Pierre Odendaal
Absa Cape Epic "Together We Shall Overcome" Samantha Radio 45" by Pierre Odendaal
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TVC 30”
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” PRINT
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” OUTDOOR
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” DESIGN INDABA 2011 SOUND INSTALLATION
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TACTICAL PRINT - STAGE ONE MAP
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” TACTICAL PRINT SERIES
ABSA CAPE EPIC “TOGETHER WE SHALL OVERCOME” CAMPAIGN OVERVIEW FILM
Radio
Absa Cape Epic "Together We Shall Overcome" Beatrice Radio 45" by Pierre Odendaal
Absa Cape Epic "Together We Shall Overcome" Samantha Radio 45" by Pierre Odendaal
05: JUST JUICE
Loerie Awards 2011
Finalist Live Activations
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION FILM 35”
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION FILM 35”
JUST JUICE “NAUGHTY ‘N NICE” WEB BANNERS
JUST JUICE “NAUGHTY ‘N NICE” MICROSITE
JUST JUICE “NAUGHTY ‘N NICE” PEAR-UP CARDS PRINT
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION CARDS PRINT
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION CARDS PRINT
Radio
JUST JUICE "NAUGHTY 'N NICE" 30" by Pierre Odendaal
Finalist Live Activations
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION FILM 35”
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION FILM 35”
JUST JUICE “NAUGHTY ‘N NICE” WEB BANNERS
JUST JUICE “NAUGHTY ‘N NICE” MICROSITE
JUST JUICE “NAUGHTY ‘N NICE” PEAR-UP CARDS PRINT
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION CARDS PRINT
JUST JUICE “NAUGHTY ‘N NICE” ACTIVATION CARDS PRINT
Radio
JUST JUICE "NAUGHTY 'N NICE" 30" by Pierre Odendaal
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